That's me 20 years ago.
I was just a kid trying to break into the music industry.
No contacts.
Mediocre beats.
Little experience.
And no relationships with the people who could get me noticed.
It was frustrating—creating beats day and night, pouring my heart into every sound, and still not being able to crack the surface. Like many young producers, I quickly realized that good enough wasn’t going to cut it. To stand out, my beats needed to be better than everyone else’s. They needed to be unique.
But back then, I didn’t have access to a library of sounds that could help me build the kind of beats that would grab the attention of industry pros.
So I did what I had to: I started creating my own sound packs, designing every element from scratch. And little by little, I began to see a shift.